Category: Content Writing

Website content and information architecture

Information Architecture is crucial to the success of any website. It is the bedrock of the websites navigation and overall user experience. What is information architecture Very much like the layout of a supermarket, a websites layout is crucial when it comes to the visitor finding what it is they are looking for. Supermarkets spend… Read more »

Getting the most from your company blog

Some points to consider when creating and managing your company blog: Focus the content of your blog content. Your company blog represents your companies activities, products, services and offers etc. Keep your blog focussed with company and industry related content, show your expertise and instil confidence in your readers. We may all appreciate a video… Read more »