- A good picture can give a reader as much knowledge as a couple of sentences of text, and it’s impact is instant. Include additional images throughout the article, maybe a photo gallery or accompanying video as well. You can break down the text by using bullet points, bolding the most important areas and highlighting quotes, links and other areas of interest. All these methods are simple and make your articles more appealing to the eye and less daunting to a reader.
- Encourage comments and interaction. Once you have followed the above steps, you should have regular, useful, engaging and interesting articles and content on your blog, so naturally people will want to share it, engage with you and pass discuss things with you. Make it easy for them to interact with your content and your company. Offer social sharing facilities, making it quick and simple for readers to tell their own social networks that they’re enjoying your article, allow visitors to comment and ask questions, but more importantly ensure that you respond to comments and questions in a useful, personal and timely manner. Also, ensure that your contact details are readily available for anyone not wanting to comment publicly.
Follow the tips above and your blog will be well on it’s way to becoming a useful tool for your company and an inviting & engaging place for your readers, clients and potential customers.