The phone rings in every town you serve.
Why aren’t we getting more calls?
It's nearly always one of two things: people in your area aren't finding you when they look, or they find you and pick someone who looked more reliable.
The first is about being found: on the map, in search, in the AI answers people now ask. The second is about looking like the obvious choice in the ten seconds someone gives you on their phone.
Which one it is shows up in the data quickly. I’d look first, then fix the right one.