Your Freelance WordPress Developer

I’ve been a freelance WordPress developer for over 14 years. I know WordPress inside and out. I primarily partner with agencies from around the world, providing white-labeled WordPress expertise for their clients.

Awesome WordPress websites for incredible organisations.

I love working with incredible companies that do amazing things. As much as I love building WordPress websites and geeking out over the latest code updates, working with awesome people is my biggest motivator and source of excitement.

Mobile-first WordPress development

Mobile-first and fully responsive since 2009. All of my WordPress websites are hand-coded to be super fast and efficient on all devices, across all networks.

Recent: Procurify WordPress website

Bespoke WordPress CMS build • Hand-coded responsive WordPress theme • Technical SEO best practices & ongoing management • Built-in SEO content management • Ongoing maintenance and updates

Approach to WordPress

  • Hand-coded themes

  • No unnecessary code bloat

  • Minimal dependencies on 3rd party software

  • Dedicated WordPress hosting servers

  • Multiple layers of security

  • Regular maintenance

Freelance WordPress developer services

I offer a range of freelance WordPress website development and digital website services.

01.

Website design

I create user-friendly, visually appealing designs that align with your brand and resonate with your audience. My approach ensures every design is not just beautiful but also practical, focusing on usability and accessibility. Whether you need a clean, professional look or a bold, creative aesthetic, I tailor each design to meet your goals and engage your visitors effectively.

02.

Custom WordPress development

I specialize in building bespoke WordPress themes from scratch, completely bypassing page builders and third-party templates. This ensures your website is fast, efficient, and perfectly tailored to your specific needs. By delivering clean, maintainable code, I create WordPress websites that are easy to scale and enhance over time, offering a unique combination of flexibility and performance.

03.

Headless CMS solutions

I integrate modern headless CMS platforms like WordPress, Strapi, and Wix to create flexible, API-driven websites that are fast, scalable, and future-proof. This approach separates your front-end design from back-end content management, giving you unparalleled control over how and where your content is displayed. Whether it’s powering a single website or multiple platforms, headless solutions provide unmatched versatility for growing businesses.

04.

SEO (search engine optimization)

From technical optimization to content strategy, I ensure your website performs well in search engines while delivering an excellent user experience. I focus on improving load times, optimizing site structure, and refining on-page elements to align with SEO best practices. By combining technical expertise with thoughtful keyword integration, I help you achieve higher rankings and attract the right audience to your site.

05.

All-Inclusive hosting packages

I offer managed hosting packages that take the headache out of running a website. These packages include regular updates, security monitoring, performance optimization, and reliable backups to keep your website running smoothly. With my hosting services, you’ll never have to worry about the technical aspects of maintaining your site—I handle everything so you can focus on your business.

06.

Custom CMS development

I develop content management systems that are fully tailored to your specific needs, making it simple for you or your team to update and manage content without technical expertise. Whether you need a streamlined way to manage product inventories, blog posts, or media galleries, I build CMS solutions that prioritize ease of use and scalability.

I'm with an ad agency (Agency59) and we've worked alongside Warren on a few websites. We help with front-end design and copywriting and Warren handles the entire build. While I'm tempted to keep his talents a secret from other agencies (kidding), I can't help but endorse him 100%. He's so good. Reliable, makes great programming suggestions, sticks to all the deadlines, follows-up afterward, is mature when the inevitable last-minute changes pop up, etc. Strong recommendation from me.
Al Scornaienchi,
Agency59, Toronto
I have used Warren on many occasions to create bespoke WordPress websites. I have always found him professional in is his approach and his work is first class. If you are looking for somebody to take care of your website he is definitely the man to speak too. Highly recommended.
Kris Harris,
KH Digital, Norwich, UK
We have worked on website projects with Warren for many years, and we have many ongoing projects with him. Warren is the best - highly competent, creative, and a real pleasure to work with. He really knows his stuff, but is very patient with less technical people and very good at explaining what he is doing and why, and best practices in WordPress development. If I could give him more than 5 stars I would.
Megan Aukema,
Aukema & Associates, Seattle
I have an Event company which means its forever evolving and changing and constantly needing updates. Warren built my website 3 years ago and I gave him the brief and he worked to it and made it even more special and I am very pleased with it. Warren is always on hand and nothing is too much trouble for him and being a like minded person myself we work really well together. I would highly recommend Warren if you are looking to have a website built or you would like him to work with you on a monthly basis. First class service!
Diana Sims,
The Event Co, East Anglia, UK
Some interesting stats; Whilst sessions have stayed roughly the same since the new site launch, page views are up by around 3k, avg session duration is up 13% and bounce rate is down by 15%. Our retention seems to be improving well and I can only assume the new design has everything to do with that! Update: 2020-09-03 Bounce rate down to 7% now which is amazing! – I’m blown away by it. Page views up 81%!!
David Tillyer,
Managing Editor, Average Joes Blog
Warren and I have been working together since 2013. He has been a fantastic resource and a trusted communications advisor all this time. He is thoughtful and evidence-based in his advice and work. Lastly, he is also an effective project manager with a keen sense on how long a project should take while maintaining a high degree of quality in the work. I would strongly recommend Warren for your next website project.
Rohit Shanker,
Inovex Inc.

My experience

My journey as a website developer and WordPress freelancer spans decades. Here’s how it all began and evolved:

2002

I began designing and developing websites, soon developing a focus on user-friendly design and functionality.

2005

I started offering website design, development and hosting services to clients.

2008

I began working with WordPress, creating custom themes and plugins for clients.

2008

I built my last non-responsive website (against my recommendations) and committed to building only responsive websites moving forwards.

2010

I focused on technical SEO, optimizing websites for better search engine performance.

2010

I started providing dedicated WordPress hosting services, providing reliable and secure hosting tailored specifically for WordPress sites.

2011

I integrated performance optimization and advanced security into my WordPress hosting packages as an inclusive product.

2011

I started specializing in custom WordPress CMS development, building tailored content management solutions.

2012

I built my first auto dealership inventory website, streamlining inventory management and online visibility for car dealerships.

2012

I built my first realtor listing website, providing real estate professionals with tools for showcasing properties online.

2015

I packaged my services for easy resale by partner agencies, simplifying collaboration with design and marketing firms.

2017

80% of my work became white-labeled for agency partners in the technology and healthcare industries.

2021

I’ve been working on headless WordPress development, implementing API-driven, modern web setups.

2021

After many years doing the work, I added SEO content creation to my services, blending technical expertise with engaging, optimized writing.

2022

I started working with Procurify, managing their custom CMS, website development, and SEO efforts. I love working with SASS & technology companies.

Today

I’m taking on select projects where I bring value, focusing on work that interests and engages me the most.

If you’re in the auto industry, you have my attention.

Ready to talk?

Have a project in mind? Let’s chat about how I can help. I’ll provide a no-obligation quote and answer any questions you have.