Lesson 10

The title tag is the page title shown in search results and browser tabs.

It helps:

• Search engines understand the page topic
• Users decide whether to click
• Set expectations before someone visits the page

It’s one of the most important on-page elements you can control.

A good title tag:

• Clearly describes what the page is about
• Matches the page’s main topic
• Is written for humans first

It should answer the question:

“What will I get if I click this page?”

Most effective title tags include:

• The primary topic of the page
• Optional context or qualifier
• Brand name (when appropriate)

For example:

How to Write Effective Title Tags | Warren Groom

You don’t need to follow a rigid formula — clarity matters more than format.

There’s no perfect character count, but as a rule:

• Keep titles concise
• Avoid unnecessary filler
• Put the most important words first

If a title feels long or awkward when read out loud, it probably is.

Common mistakes include:

• Stuffing keywords into the title
• Writing titles that don’t match the page content
• Repeating the same title across multiple pages
• Using vague titles like “Home” or “Services”

A title tag should be specific to that page, not generic.

Think of the title tag as:

A short promise you must keep on the page itself.

If the page doesn’t deliver on the title, search engines — and users — will lose trust.