Lesson 15

Updating content is usually worthwhile when:

• Information is outdated
• The page no longer reflects current offerings
• The content is unclear or poorly structured
• The page targets the right topic but executes it poorly

Not every page needs regular updates.

Generally safe updates include:

• Improving clarity and readability
• Fixing errors or outdated information
• Adding missing sections that support the main topic
• Improving headings and structure

Riskier changes include:

• Changing the page’s main focus
• Removing large sections without reason
• Changing URLs unnecessarily
• Combining unrelated topics

The more established a page is, the more cautious you should be.

Before making major changes:

• Identify what the page is currently about
• Understand why it might be underperforming
• Make changes incrementally where possible

Avoid rewriting a page from scratch unless there’s a clear reason.

Once updated:

• Give search engines time to re-process the page
• Avoid making further changes immediately
• Watch for clear trends, not day-to-day movement

SEO changes often take time to settle.

If a page already performs well:

Make it clearer, not different.

Clarity usually improves performance without increasing risk.