Kinds of business
Do you work with HVAC companies?
Yes. HVAC is the most valuable emergency search there is: a furnace fails at 11pm in January and someone searches from the kitchen table for whoever can come tonight. I make every branch the answer in its own towns, in Google and in AI assistants, with one obvious way to call.
Half of HVAC is emergency and half is planned, and the website has to win both. The emergency call is won in ten seconds on a phone: local, open now, a number. The planned job, a new system or a maintenance plan, is won over a week of comparing, and the site that explains clearly and shows proof gets the quote request.
What your customers are actually doing
“Furnace repair Barrie”, “emergency HVAC near me”, “AC not cooling”, “heat pump rebate Ontario”, “how much does a new furnace cost”. And now: “who does emergency furnace repair in Barrie?” asked of an AI assistant at midnight. They call the first local company that looks like it will turn up tonight; for the planned job, they shortlist three and pick the one whose site answered their questions.
What I build for a business like yours
A page for every branch and every town it serves. Found on its own, with its own after-hours number.
A page for every service and every system. Repair, install, maintenance plans; furnaces, heat pumps, AC, water heaters, ductless. Written as answers to the questions people type, with the rebate information kept current.
Emergency and booking paths that fit how you dispatch. One tap to call for emergencies; a booking form for planned work that feeds your dispatch software.
Proof where the decision happens. Reviews and real jobs next to the quote button, not on a testimonials page nobody visits.
Calls counted per branch. Your office runs it.
Being found in AI answers
Emergency trades are where AI assistants are already being asked “who do I call”, and they name the businesses whose details are consistent and whose pages answer plainly. For one branch of a multi-location client, the rebuilt branch page went from position 14 in Google to the number one AI answer and visits from AI assistants went from 3 to 17 a month.
More than one location
At several locations this is a system, not a page. Each one is found on its own in search and on the map, each one’s calls are counted on their own, and the next location is an afternoon for your team, not a project. One design across all of them, so the brand reads the same everywhere.
What it costs, roughly
As an anchor rather than a quote: full builds for one location have mostly landed between $7,500 and $12,000 CAD, and for several locations between $10,000 and $20,000: one project covering design, build, launch, and getting you found and ranking. Growing from there, more visibility, more reach, more calls, is the monthly work alongside hosting and care: a fixed amount per site.
How I estimate: a free audit to see where you stand now, back within three working days. Then a quick chat, then a fixed quote.
The rules that apply: TSSA licensing (Ontario) and provincial gas and refrigeration certification; rebate programs change yearly
Works with: ServiceTitan (dispatch, booking, CRM) · Housecall Pro (scheduling and invoicing) · Jobber (quotes and scheduling)
What your customers type: furnace repair [town] · emergency hvac near me · ac repair [town] · heat pump installation [town] · how much does a new furnace cost
The seasonal shape: Two peaks: first cold snap (furnaces) and first heat wave (AC). Maintenance plans fill the shoulders.
More than one location
At several locations this is a system, not a page. Each one is found on its own in search and on the map, each one’s calls are counted on their own, and the next location is an afternoon for your team, not a project. One design across all of them, so the brand reads the same everywhere.