Kinds of business
Do you work with pest control companies?
Yes. Pest control is searched for in a hurry by someone who'd rather not be searching at all, and AI assistants are already the first place many of them ask. I make every branch the answer in its own towns, with a page per pest that answers the question people actually type before they call.
Someone has just seen a mouse, or found bed bugs, or a wasp nest over the back door. They want it gone, quietly, today. They are not browsing. The company that’s local, open, and answers “how do you treat this and what does it cost” gets the call.
What your customers are actually doing
“Pest control Scarborough”, “exterminator near me”, “bed bug treatment cost”, “how to get rid of mice”, “wasp nest removal”. And a growing share ask AI assistants directly, because the question is embarrassing to ask a person. The assistant names two or three companies; being one of them is the whole game.
What I build for a business like yours
A page for every branch and its towns. Found on its own, with its own number.
A page for every pest. Mice, rats, bed bugs, ants, wasps, cockroaches, wildlife: what the problem looks like, how you treat it, how long it takes, what it costs, written as answers because that’s how people ask.
Call first. One tap on every page. A short booking form for people who’d rather not phone.
Commercial separately: restaurants, property managers, warehouses, with the compliance they need to see.
Calls counted per branch. Your office runs it.
Being found in AI answers
This is the sector where AI answers matter most, because the question is private. Assistants name the businesses whose details are consistent and whose pest pages read plainly.
For one branch of a multi-location client, that structure moved the branch page from position 14 in Google to the number one AI answer, and visits from AI assistants went from 3 to 17 a month in two months.
More than one location
At several locations this is a system, not a page. Each one is found on its own in search and on the map, each one’s enquiries are counted on their own, and the next location is an afternoon for your team, not a project. One design across all of them, so the brand reads the same everywhere.
What it costs, roughly
As an anchor rather than a quote: full builds for one location have mostly landed between $7,500 and $12,000 CAD, and for several locations between $10,000 and $20,000: one project covering design, build, launch, and getting you found and ranking. Growing from there, more visibility, more reach, more enquiries, is the monthly work alongside hosting and care: a fixed amount per site.
How I estimate: a free audit to see where you stand now, back within three working days. Then a quick chat, then a fixed quote.
The rules that apply: Provincial pesticide licensing (Ontario MECP exterminator licences) and structural pest control rules
Works with: PestPac (pest control operations) · FieldRoutes (routing and billing) · Jobber (scheduling)
What your customers type: pest control [town] · exterminator near me · bed bug treatment cost · how to get rid of mice · wasp nest removal [town]
The seasonal shape: Ants and wasps in summer, rodents from first frost, bed bugs year-round. Commercial contracts steady.
More than one location
At several locations this is a system, not a page. Each one is found on its own in search and on the map, each one’s enquiries are counted on their own, and the next location is an afternoon for your team, not a project. One design across all of them, so the brand reads the same everywhere.