Kinds of business
Do you work with plumbing companies?
Yes. A burst pipe is searched for from a wet floor, and the plumber who shows up local, open and with a number gets the call. I make every branch findable in its own towns, in Google and in AI assistants, and keep the planned work, water heaters, drains, renovations, winning the slower comparison too.
Plumbing has the same two halves as any emergency trade: the midnight call that’s won in seconds, and the planned job that’s won over days. A site built for one usually loses the other. Yours should do both.
What your customers are actually doing
“Emergency plumber Kitchener”, “plumber near me open now”, “water heater replacement cost”, “drain cleaning Waterloo”, “sump pump installation”. Asked of Google, the map, and more and more of AI assistants: “who’s a 24-hour plumber near Guelph?” For the emergency, they call whoever is local and looks reliable. For the planned work they compare three and choose the one whose site actually answered them.
What I build for a business like yours
A page for every branch and the towns it covers. Own number, own hours, aligned with its map listing.
A page for every service. Emergency, drains, water heaters, sump pumps, fixtures, renovations, commercial. Each one an answer to what people type, with honest price guidance where you’re comfortable giving it.
Call first, book second. One tap to call for emergencies; a short booking form for planned work feeding your scheduling software.
Proof beside the decision. Reviews and real jobs next to the call button.
Calls counted per branch. Your office runs it.
Being found in AI answers
AI assistants answer “who do I call for a burst pipe near me” by naming the businesses whose details are consistent everywhere and whose pages read cleanly. For one branch of a multi-location client, that structure took the branch page from position 14 in Google to the number one AI answer, and AI-assistant visits from 3 to 17 a month.
More than one location
At several locations this is a system, not a page. Each one is found on its own in search and on the map, each one’s calls are counted on their own, and the next location is an afternoon for your team, not a project. One design across all of them, so the brand reads the same everywhere.
What it costs, roughly
As an anchor rather than a quote: full builds for one location have mostly landed between $7,500 and $12,000 CAD, and for several locations between $10,000 and $20,000: one project covering design, build, launch, and getting you found and ranking. Growing from there, more visibility, more reach, more calls, is the monthly work alongside hosting and care: a fixed amount per site.
How I estimate: a free audit to see where you stand now, back within three working days. Then a quick chat, then a fixed quote.
The rules that apply: Provincial trade licensing (Ontario College of Trades successor bodies) and municipal plumbing permits
Works with: ServiceTitan (dispatch and CRM) · Jobber (quotes and scheduling) · Housecall Pro (booking and invoicing)
What your customers type: emergency plumber [town] · plumber near me · water heater replacement [town] · drain cleaning [town] · 24 hour plumber [town]
The seasonal shape: Frozen pipes in deep winter, sump pumps in spring melt, renovations in summer. Emergencies year-round.
More than one location
At several locations this is a system, not a page. Each one is found on its own in search and on the map, each one’s calls are counted on their own, and the next location is an afternoon for your team, not a project. One design across all of them, so the brand reads the same everywhere.