Kinds of business
Do you work with roofing and exterior companies?
Yes. Roofing is a high-ticket, high-trust decision made by someone who has just had a leak or a storm, comparing three companies they've never heard of. I make every branch findable in its towns and make yours the one that looks like it will still be around when the warranty matters.
A roof is the most expensive thing most homeowners buy from a stranger. They’ve found a leak, or a storm has gone through and three companies have left flyers, and they’re looking at websites at the kitchen table trying to work out who won’t disappear. The site that looks established, shows real roofs in real neighbourhoods, and explains plainly what happens next gets the estimate visit.
What your customers are actually doing
“Roofing company Oakville”, “roof repair near me”, “how much does a new roof cost Ontario”, “metal roof vs shingles”, “siding replacement Burlington”. After a storm: “emergency roof repair” from everyone in the postcode at once. And increasingly: “who’s a reliable roofer in Oakville?” asked of an AI assistant. They shortlist by reviews and by how credible the site looks, then book two or three estimates.
What I build for a business like yours
A page for every branch and its towns. Found on its own, with its own number, so the storm-day search in Milton goes to the Milton crew.
Trust where the decision is made. Real jobs by neighbourhood, the warranty in plain words, insurance and licensing visible, reviews beside the estimate button.
Services as answers. Shingles, metal, flat, repairs, eavestrough, siding, each page answering the comparison questions people type before they call.
An estimate request that respects their time and feeds your scheduling.
Enquiries counted per branch. Your office runs it, including the post-storm “we’re booking into next week” notice.
Being found in AI answers
“Who’s a good roofer near me” is one of the most asked trade questions in AI assistants, and the answer favours businesses with consistent details, clear service pages and visible reviews. For one branch of a multi-location client, that structure moved the branch page from position 14 in Google to the number one AI answer.
More than one location
At several locations this is a system, not a page. Each one is found on its own in search and on the map, each one’s calls are counted on their own, and the next location is an afternoon for your team, not a project. One design across all of them, so the brand reads the same everywhere.
What it costs, roughly
As an anchor rather than a quote: full builds for one location have mostly landed between $7,500 and $12,000 CAD, and for several locations between $10,000 and $20,000: one project covering design, build, launch, and getting you found and ranking. Growing from there, more visibility, more reach, more calls, is the monthly work alongside hosting and care: a fixed amount per site.
How I estimate: a free audit to see where you stand now, back within three working days. Then a quick chat, then a fixed quote.
The rules that apply: WSIB clearance and liability insurance shown; municipal permits for structural work
Works with: JobNimbus (roofing CRM and estimates) · AccuLynx (roofing project management) · Jobber (quotes and scheduling)
What your customers type: roofing company [town] · roof repair near me · how much does a new roof cost · metal roof vs shingles · emergency roof repair [town]
The seasonal shape: Spring to late autumn for replacements; storm spikes any time; winter is repairs and planning.
More than one location
At several locations this is a system, not a page. Each one is found on its own in search and on the map, each one’s calls are counted on their own, and the next location is an afternoon for your team, not a project. One design across all of them, so the brand reads the same everywhere.