What does the free audit actually look at?
Where you show up and where you don't: for each location, the searches your customers make and whether you or a competitor appear in the results, the map and the AI answers. What visitors do once they arrive. What the site is built on: speed, structure, whether machines can read it. Back within three working days, in plain words, with a recommendation.
People picture an audit as a hundred-page PDF of red and green ticks. Mine is a few pages that answer three questions.
Where do you stand?
For each location, I take the ten or so searches your customers actually make (“portable toilet rental Orillia”, “septic pumping near me” from an Orillia phone) and check who appears: in the ordinary results, in the map, and in the answers from ChatGPT, Perplexity and Google’s AI. You get a simple grid: this town, this search, you’re here / a competitor is here / nobody local is here. The gaps are the opportunity, and the grid makes them obvious.
What happens when people arrive?
From your analytics (with access) or from using the site as a stranger would (without). Which pages people land on. Where they leave. Whether the phone number is tappable on the first screen. How long the key pages take on a phone. Whether the site makes it easy to see you’re real and local.
What’s it built on?
Speed and stability. Whether the content is in the page or loaded by scripts machines can’t read. Whether there’s structured data, and whether it’s right. Whether AI crawlers are allowed in. Whether locations have their own pages or share one. This part decides fix-or-rebuild.
What you get
Within three working days: the grid, the main findings in plain words, and a recommendation (fix, rebuild, or leave alone and work on something else). Then a short call to talk through it and what you want the site to do. Then a fixed quote if there’s a project in it.
What it isn’t
A sales document dressed as analysis. If the honest answer is that your site is fine and your problem is somewhere else, you’ll hear that.