An answer
Have you worked with a business like ours?
If the real work happens in person and you serve a territory, almost certainly: rentals and site services, trades with crews, clinics and practices, dealerships, restaurants and venues, firms with offices in more than one town.
The pattern is the same across all of them: equipment, crews or chairs that customers come to or that go to customers; a geography; growth by adding the next location; a marketing budget already being spent on leads somewhere else; and nobody in-house whose job is the website.
If that’s you, the industry matters less than the shape.