Lesson 19
How to Add Internal Links Naturally
What you’ll learn
By the end of this lesson, you’ll understand:
Where internal links work best on a page
How to add links without disrupting readability
How to spot good internal linking opportunities
Internal links should feel helpful
Internal links should feel helpful
- Appear where a reader might reasonably want more information
- Feel like a natural next step
- Don’t interrupt the flow of reading
If a link feels forced, it probably is.
The best places to add internal links
Internal links work particularly well:
- When mentioning a related topic
- When referencing a supporting page
- When explaining something in brief that’s covered elsewhere in depth
For example:
“If you’re unsure how headings work, see our guide on H1 vs H2 vs H3.”
This feels helpful, not promotional.
Don’t link just for the sake of it
Avoid:
- Adding links to every mention of a keyword
- Linking purely for “SEO value”
- Forcing links into unrelated sections
Internal links are about context, not quantity.
A page with a few well-placed links is usually more effective than one with many weak ones.
Think like a reader, not a search engine
Before adding a link, ask:
- Would this help someone understand the topic better?
- Would I click this if I were reading the page?
If the answer is yes, the link likely belongs.
A practical habit to adopt
When reviewing a page:
- Scan for terms that might confuse a first-time reader
- Link those terms to pages that explain them clearly
This builds a site that teaches as it grows.