On-Page SEO for Website Owners
A practical micro-learning course for on-page SEO
This micro-learning course covers the on-page SEO elements you can control directly on your website — titles, headings, content structure, images, and internal links.
It’s designed for website owners, marketing managers, and content editors who want to improve search visibility by doing the fundamentals well, without chasing tools, hacks, or algorithm updates.
Each lesson is short, focused, and standalone. You can work through the course in order, or dip into the areas most relevant to what you’re working on right now.
What you’ll learn
About my on-page SEO course
By working through this course, you’ll learn how to:
Understand how search engines interpret a page
Choose and focus a page around a single, clear topic
Write effective title tags and headings
Structure content so it’s readable for humans and search engines
Use images in a way that supports SEO and performance
Add internal links that actually help your site
Avoid common on-page SEO mistakes and myths
This course focuses on clarity, intent, and long-term best practices, not short-term tactics.
What this course is (and isn’t)
This course is:
Practical and CMS-focused
Written for non-SEO specialists
Based on stable, long-term SEO principles
Designed for people who actually edit website content
This course is not:
A technical SEO or development course
Tool-driven or vendor-specific
About link building or off-page SEO
A guarantee of rankings or traffic
The goal is confidence and correctness — knowing what matters, what doesn’t, and how to make changes safely.
Course curriculum
Orientation
Set expectations, reduce anxiety, define boundaries.
Page fundamentals
Build a mental model before tactics.
Headings & content structure
Get the document outline right — the foundation of everything else.
Search Appearance (Titles & Snippets)
Control how pages appear before users click.
Content Quality & Maintenance
Replace word-count anxiety with judgment and restraint.
Images & Supporting Media
Use images intentionally, not decoratively.
Internal Linking & Site Relationships
Show how pages connect and reinforce each other.
Technical Guardrails (Admin-Safe)
Prevent accidental damage without turning admins into developers.
SEO Judgment, Restraint & Mindset
Help learners stop over-optimising and start trusting clarity.