Lesson 6
Page Structure: How Content Is Organised
What you’ll learn
By the end of this lesson, you’ll understand:
Why structure matters as much as wording
How search engines use structure to interpret content
How good structure improves usability and SEO together
Structure comes before optimisation
Before worrying about:
- Keywords
- Wording
- SEO tweaks
You should ask:
“Is this page structured clearly?”
Search engines rely heavily on structure to understand:
How structure helps search engines
Search engines use structure to:
- Identify the main subject of a page
- Understand hierarchy and importance
- Break content into meaningful sections
Clear structure reduces guesswork.
When structure is poor, search engines have to infer meaning — and they may get it wrong.
How structure helps people
For users, good structure:
- Makes content scannable
- Helps them find answers quickly
- Reduces frustration
- Encourages them to stay on the page
A page that’s easy to read usually performs better, regardless of SEO.
What good structure looks like
Well-structured pages typically have:
- One clear main heading
- Logical subheadings
- Sections that stay on topic
- Clear separation between ideas
Each section should answer a specific part of the overall topic — not introduce something unrelated.
A useful rule of thumb
If someone only read:
- The page title
- The main heading
- The subheadings
…they should still understand what the page covers.
If that’s true, your structure is doing its job.