Lesson 26
What Not to Obsess Over
What you’ll learn
By the end of this lesson, you’ll know:
Which SEO metrics deserve less attention
What signals are often misleading
Where your time is better spent
Rankings (especially day to day)
Checking rankings constantly can:
- Create stress
- Encourage unnecessary changes
- Distract from real improvements
Rankings naturally fluctuate.
Focus on trends over time, not daily movement.
Algorithm updates
Major algorithm updates make headlines, but:
- Most sites don’t need to react
- Panic changes often do more harm than good
- Clear, helpful sites usually recover naturally
If your site follows solid fundamentals, algorithm updates are rarely personal.
Keyword density and exact matches
Modern search engines don’t require:
- Exact phrase repetition
- Artificial keyword placement
- Mechanical optimisation
Natural language and clarity matter far more than counts.
Tools and scores
SEO tools can be useful, but they:
- Are approximations
- Use their own scoring systems
- Don’t see your site like users do
Use tools for guidance, not validation.
A calmer focus
Your effort is better spent on:
- Improving clarity
- Removing confusion
- Making content genuinely helpful
- Keeping your site organised
These improvements compound quietly over time.