WordPress CRO

WordPress CRO Services to Increase Conversions

I manage conversion research, layout/CTA improvements, and landing page experiments—so you can increase leads from your WordPress site without touching settings.

Increase form submissions • Increase page views • Improve retention

“Page views are up by around 3k, avg session duration is up 13% and bounce rate is down by 15%. Our retention is improving well." - David Tillyer

CRO for WordPress

Conversion Rate Optimization for WordPress

A simple, managed program that turns more visitors into signups, demos, and inquiries—without adding internal workload.

Research that finds wins

Analytics review, heatmaps/session replays, form analytics, and quick usability checks.

Hypotheses with a point

Clear ideas tied to a measurable outcome (e.g., demo starts, quote requests).

Quick fixes + bigger bets

Blend low-lift improvements with structured experiments for compounding gains.

Implementation handled

I design, write, and build changes; your team only reviews.

Proof you can share

Plain-English reporting with before/after snapshots.

Keeps working over time

A living backlog of prioritized CRO opportunities.

Optimize WordPress

Optimize WordPress Layouts & CTAs

I make pages easier to scan and act on—clear hierarchy, persuasive microcopy, and friction-free forms.

Layout clarity

Strong visual hierarchy and content order that guides visitors to one action.

Form usability

Fewer fields, logical grouping, and helpful microcopy to reduce abandonment.

Message-match

Headlines/subheads aligned to traffic source and intent.

Social proof placement

Testimonials/logos near CTAs to lower hesitation.

Mobile attention

Thumb-friendly spacing and sticky CTAs that don’t annoy.

WordPress CTA and layout optimization

Short, punchy CTAs, benefit-first button labels, and above-the-fold clarity. I test placement, color/weight, and supporting copy—not just the button text.

Landing Pages

Landing Page Optimization for WordPress

Campaign pages that convert—built fast, aligned to intent, and easy for your team to launch.

Intent-matched templates

Variations for demo, trial, lead magnet, events, or content downloads.

Speedy launches

Reusable ACF blocks so marketing can ship without dev delays.

Ad → page consistency

Headlines and imagery mapped to keywords/ad groups.

Trust & risk reducers

FAQ, guarantees, and privacy notes that remove last-mile objections.

Measurement built-in

Events for form start/complete, scroll depth, and CTA clicks.

Improve UX

Improve UX to Drive More Leads

Better UX = less friction = more conversions. I focus on what changes behavior fast.

Navigation that helps

Fewer choices at decision points; clearer paths to conversion.

Content that earns attention

Scannable sections, useful visuals, and concise copy.

Performance support

Snappier pages keep visitors engaged (pairs well with your Hosting/Performance service).

Accessibility wins

Clear labels, focus states, and contrast—good for users and completion rates.

Confidence cues

Pricing clarity, SLAs, and simple next steps to reduce uncertainty.

CRO Specialist

Freelance WordPress CRO Specialist

Work directly with me—a developer-minded CRO specialist in Toronto who can research, design, write, and implement changes on WordPress without handoffs.

Hands-on execution

I don’t just suggest; I ship.

Dev + UX + copy

The trifecta you need for fast iteration.

White-label friendly

Seamless support for agencies.

Transparent comms

Clear priorities, timelines, and results summaries.

Scales with you

From quick wins to an ongoing growth program.

3 steps

How it works

You share access and goals; I handle the research, fixes, and measurement—so we move from quick wins to proven, compounding improvements in three clear steps.

1. Intro & quick look

You share access to analytics and a couple of key pages; I spot immediate wins and outline a plan.

2. Fix & test

I implement priority improvements (layout/CTA/UX) and, where traffic allows, run simple A/B tests.

3. Measure & iterate

We review results and line up the next highest-impact changes; you get a clear, shareable snapshot.

FAQs

You have questions? Here are some answers

I aim to make working together as smooth and predictable as possible. Here are answers to a few common questions.

Do we have enough traffic for A/B tests?

If traffic is low, we ship best-practice improvements and measure via before/after; experiments follow as traffic grows.

Will this affect SEO?

Positively—clearer structure, faster pages, and better UX support rankings and engagement.

Can you work with our design/marketing team?

Yes—collaborative or white-label. I handle implementation to keep velocity high.

How soon will we see results?

Many sites see early lifts within a few weeks from layout and form improvements; compounding gains come with steady iteration.

Do you change our brand or messaging?

No. I refine clarity and hierarchy; any bigger shifts are proposed and reviewed with you.

Let’s lift your conversions

Book a call and I’ll outline the quickest wins to increase leads from your WordPress site.