I manage conversion research, layout/CTA improvements, and landing page experiments—so you can increase leads from your WordPress site without touching settings.
Increase form submissions • Increase page views • Improve retention
“Page views are up by around 3k, avg session duration is up 13% and bounce rate is down by 15%. Our retention is improving well." - David Tillyer
CRO for WordPress
Conversion Rate Optimization for WordPress
A simple, managed program that turns more visitors into signups, demos, and inquiries—without adding internal workload.
Research that finds wins
Analytics review, heatmaps/session replays, form analytics, and quick usability checks.
Hypotheses with a point
Clear ideas tied to a measurable outcome (e.g., demo starts, quote requests).
Quick fixes + bigger bets
Blend low-lift improvements with structured experiments for compounding gains.
Implementation handled
I design, write, and build changes; your team only reviews.
Proof you can share
Plain-English reporting with before/after snapshots.
Keeps working over time
A living backlog of prioritized CRO opportunities.
Optimize WordPress
Optimize WordPress Layouts & CTAs
I make pages easier to scan and act on—clear hierarchy, persuasive microcopy, and friction-free forms.
Layout clarity
Strong visual hierarchy and content order that guides visitors to one action.
Form usability
Fewer fields, logical grouping, and helpful microcopy to reduce abandonment.
Message-match
Headlines/subheads aligned to traffic source and intent.
Social proof placement
Testimonials/logos near CTAs to lower hesitation.
Mobile attention
Thumb-friendly spacing and sticky CTAs that don’t annoy.
WordPress CTA and layout optimization
Short, punchy CTAs, benefit-first button labels, and above-the-fold clarity. I test placement, color/weight, and supporting copy—not just the button text.
Landing Pages
Landing Page Optimization for WordPress
Campaign pages that convert—built fast, aligned to intent, and easy for your team to launch.
Intent-matched templates
Variations for demo, trial, lead magnet, events, or content downloads.
Speedy launches
Reusable ACF blocks so marketing can ship without dev delays.
Ad → page consistency
Headlines and imagery mapped to keywords/ad groups.
Trust & risk reducers
FAQ, guarantees, and privacy notes that remove last-mile objections.
Measurement built-in
Events for form start/complete, scroll depth, and CTA clicks.
Improve UX
Improve UX to Drive More Leads
Better UX = less friction = more conversions. I focus on what changes behavior fast.
Navigation that helps
Fewer choices at decision points; clearer paths to conversion.
Content that earns attention
Scannable sections, useful visuals, and concise copy.
Performance support
Snappier pages keep visitors engaged (pairs well with your Hosting/Performance service).
Accessibility wins
Clear labels, focus states, and contrast—good for users and completion rates.
Confidence cues
Pricing clarity, SLAs, and simple next steps to reduce uncertainty.
CRO Specialist
Freelance WordPress CRO Specialist
Work directly with me—a developer-minded CRO specialist in Toronto who can research, design, write, and implement changes on WordPress without handoffs.
Hands-on execution
I don’t just suggest; I ship.
Dev + UX + copy
The trifecta you need for fast iteration.
White-label friendly
Seamless support for agencies.
Transparent comms
Clear priorities, timelines, and results summaries.
Scales with you
From quick wins to an ongoing growth program.
3 steps
How it works
You share access and goals; I handle the research, fixes, and measurement—so we move from quick wins to proven, compounding improvements in three clear steps.
1. Intro & quick look
You share access to analytics and a couple of key pages; I spot immediate wins and outline a plan.
2. Fix & test
I implement priority improvements (layout/CTA/UX) and, where traffic allows, run simple A/B tests.
3. Measure & iterate
We review results and line up the next highest-impact changes; you get a clear, shareable snapshot.
FAQs
You have questions? Here are some answers
I aim to make working together as smooth and predictable as possible. Here are answers to a few common questions.
Do we have enough traffic for A/B tests?
If traffic is low, we ship best-practice improvements and measure via before/after; experiments follow as traffic grows.
Will this affect SEO?
Positively—clearer structure, faster pages, and better UX support rankings and engagement.
Can you work with our design/marketing team?
Yes—collaborative or white-label. I handle implementation to keep velocity high.
How soon will we see results?
Many sites see early lifts within a few weeks from layout and form improvements; compounding gains come with steady iteration.
Do you change our brand or messaging?
No. I refine clarity and hierarchy; any bigger shifts are proposed and reviewed with you.
Let’s lift your conversions
Book a call and I’ll outline the quickest wins to increase leads from your WordPress site.