Most WordPress sites don’t need more SEO tasks. They need clarity on which changes will actually improve visibility, traffic quality, and meaningful business outcomes.
I provide strategic SEO direction and prioritisation, helping you decide what to do next, why it matters, and what to ignore.
"Warren covered everything from lead generation strategies, SEO leadership and in recent times he was implementing strategies for AI SEO also" - Brona O’Connor
What I Do and Why It Works
Strong SEO isn’t about volume or activity. It’s about making the right decisions at the right time.
Every site I build or support already has a solid SEO foundation in place, clean architecture, performance, and technical readiness. This service exists above that baseline, focusing on direction rather than mechanics.
I Help You
- Understand where search performance is being held back
- Identify which pages and signals matter most right now
- Prioritise changes by impact vs effort
- Align SEO decisions with real business goals
Instead of working through long, generic task lists, this approach gives you focus and confidence — so time and budget are spent deliberately, not reactively.
The Benefit to You
- Less wasted effort on low-impact SEO work
- Clear priorities instead of endless backlogs
- Better alignment between SEO, content, and business goals
- Faster progress through better decisions
- A clear brief for writers, teams, or agencies to execute against
This is SEO as decision support, not busywork.
Get SEO Direction & Priorities
Clear guidance on what to do next — and what to ignore.
FAQs
Strategy-First SEO
I aim to make working together as smooth and predictable as possible. Here are answers to a few common questions from agency partners.
What exactly do you mean by “SEO direction”?
It means identifying which SEO changes are most likely to create impact now, based on data, intent, and business goals — not producing a generic list of tasks.
Do you still do technical SEO work?
Yes, but only when it matters. Technical fixes are addressed when they meaningfully affect visibility, performance, or intent clarity — not by default.
Is this suitable for new or low-traffic sites?
Yes. In fact, prioritisation is often most valuable early on, where fixing big structural or intent issues matters more than volume or experimentation.
Do I need to publish new content for this to work?
Not always. Improving existing pages, consolidating content, or refining structure often delivers more value than adding new pages.
How is this different from a traditional SEO audit?
Traditional audits produce long checklists. This produces clear decisions, ranked priorities, and guidance on what’s worth acting on now.
Will this help with rankings?
Yes — indirectly and sustainably. Better prioritisation leads to stronger signals over time, without splitting focus across unnecessary changes.
Can you work with my writer, developer, or agency?
Absolutely. This service provides direction — execution can be handled by your existing team or agency with clarity and purpose.
Does this overlap with CRO?
They’re complementary. SEO focuses on bringing the right visitors; CRO focuses on helping those visitors take meaningful action once they arrive.
How quickly will I see results?
Clarity is immediate. Search impact compounds over time as priorities are implemented and signals strengthen.
Is this an ongoing service?
It can be one-off or ongoing. Some teams need a single directional reset; others benefit from periodic prioritisation as the site evolves.
Is this hands-on SEO execution?
No. This is intentionally strategy-first. Execution happens only when it’s justified — and with clear intent.
Get SEO Direction & Priorities
Clear guidance on what to do next — and what to ignore.