I design and develop fast, modern, and fully custom WordPress websites — no bloated themes, no page builders. Whether you’re a business in need of a standout site or an agency looking to resell quality development work, I build SEO-friendly, scalable WordPress websites that last.
“I have used Warren on many occasions to create bespoke WordPress websites. I have always found him professional in is his approach and his work is first class.”
Website Design
Modern WordPress Website Design
Give your brand a clean, accessible design system—responsive layouts, thoughtful typography, and components that scale. I design with performance and usability in mind, so pages look sharp and ship quickly.
Design system foundations
Reusable components, consistent spacing/typography, and a scalable token system that keeps pages on-brand.
Accessibility by default
WCAG-minded color contrast, visible focus states, and clear semantics so everyone can use your site.
Conversion-oriented UI
Clear hierarchy, prominent CTAs, and form usability patterns that reduce friction and lift completions.
Performance-aware visuals
Lightweight CSS/JS, optimized media, and restrained motion so pages feel fast on any device.
Mobile-first layouts
Touch-friendly targets, fluid grids, and breakpoint testing for real content—not just pretty mockups.
Editor-friendly patterns
Designs map to fields and blocks, making it easy for your team to create new pages without breaking the layout.
WordPress Development
Bespoke WordPress Development Services
No generic themes. I build custom ACF-based WordPress sites that editors actually enjoy using—field-based, predictable, and future-friendly.
Custom ACF architecture
Field-based content models mapped to real pages; predictable editing and zero builder lock-in.
Minimal, vetted plugins
Only essentials to keep things fast, secure, and easy to maintain over time.
Clean, accessible markup
Semantic HTML, keyboard support, ARIA where needed, and structured-data hooks for SEO.
Performance-first code
Optimized assets, lazy loading, caching hooks, and Core Web Vitals targets built into templates.
Security hardening & ops
Least-privilege access, environment separation, backups/monitoring, and update cadence.
Integration-ready & future-proof
REST/GraphQL endpoints, Gutenberg compatibility, multisite/shared libraries, version control + docs.
SEO
SEO-Friendly WordPress Websites
Strong technical SEO from day one: clean information architecture, proper metadata, schema (Service/FAQ), and speedy templates that support rankings and conversions.
Technical SEO foundations
Clean IA, descriptive slugs, XML sitemaps, robots/meta directives, canonicals, and smart 301/410 handling baked into the build.
Structured data & rich results
Automated JSON-LD (Service, FAQPage, Article, BreadcrumbList) generated from ACF fields and validated for rich results.
Core Web Vitals performance
LCP/INP/CLS targets with optimized media (WebP/AVIF, srcset), lazy loading, and critical CSS for consistently fast pages.
Semantic content model
Proper H1–H3 hierarchy, meaningful alt text, and editor guardrails for titles/meta so content is both readable and indexable.
Internal linking & navigation
Breadcrumbs, related-content hooks, and link patterns that distribute authority without faceted-navigation bloat.
Local & multi-region signals
LocalBusiness schema + NAP, Google Business Profile links, and optional hreflang for international or multi-location sites.
Agency Work
White Label WordPress Development for Agencies
I frequently partner with agencies that need custom WordPress websites for agencies to resell—quietly and reliably. I slot into your workflow, communicate clearly with PMs, and deliver on timelines.
Quiet, on-brand delivery
True white-label work under your logo, NDA-friendly, and client-facing when needed.
Plug into your workflow
Asana/Jira/ClickUp + Slack/Teams, GitHub/GitLab; single PM touchpoint and crisp comms.
Reusable component libraries
Shared ACF blocks, design tokens, and starter themes for multi-site rollouts that scale.
Clear scope & dependable timelines
Solid briefs, estimates, and change control; weekly updates and deadlines met.
Quality you can resell
Code reviews, accessibility checks, performance budgets, and security hardening with staging/CI.
Smooth handover & ongoing care
Editor guides, Loom videos, ticket triage, and maintenance options to keep campaigns moving.
Pain Points
Problems I solve → outcomes you get
If your current WordPress setup feels slow, fragile, or hard to manage, you don’t need a band-aid—you need a cleaner foundation. Below are the common issues I’m brought in to fix and what you can expect after launch.
Bloated themes & builders →
Clean custom build
I replace heavy page builders and generic themes with a custom ACF architecture and minimal, vetted plugins. You get faster load times, lean code, and an editor experience tailored to how your team actually publishes.
Slow pages & weak Core Web Vitals →
Consistently fast UX
I audit templates, optimize images (WebP/AVIF + srcset), generate critical CSS, and defer non-essential JS with proper caching/CDN. Targets: LCP ~1–1.5s on modern hosting and stable INP/CLS for real-world devices.
Confusing CMS →
Editor-friendly workflows
I model content types and fields to match your pages, add validation/guardrails, and document the flow with quick Looms. Editors can ship updates without breaking layouts, and roles/capabilities keep things tidy and safe.
Inconsistent design →
Systemized components
A tokenized design system (typography, spacing, colors) and reusable ACF blocks keep pages on-brand. Responsive states and interaction patterns are baked in, reducing regressions and speeding up future page creation.
Weak SEO foundations →
Technical SEO baked in
Clean IA and slugs, meta controls, canonicals/301s, XML sitemaps, and JSON-LD (Service/FAQ/Breadcrumb/Article) come standard. Internal linking hooks make it easy to build topical authority, while performance supports rankings and conversions.
Security worries →
Hardened setup & steady ops
Least-privilege access, MFA, reduced plugin surface area, and environment separation (staging → production). With a maintenance plan: update cadence, backups/monitoring, optional WAF/malware scanning, and clear RTO/RPO so incidents are rare
Why Me?
Why work with me
Work directly with a senior WordPress developer who builds fast, secure, SEO-ready sites—and stays accountable from kickoff through ongoing care; here’s why partnering with me works.
Direct access to a senior dev
Work with me, not layers of account managers. Fast answers, clear ownership, consistent delivery.
Clean, maintainable builds
Custom ACF themes, minimal plugins, version control, and docs so your site stays stable and easy to extend.
SEO & performance baked in
IA, schema, Core Web Vitals targets, and analytics events from day one—no bolt-on fixes later.
Security-first workflow
Hardened configs, least-privilege access, safe deploys, backups/monitoring, and an update cadence you can trust.
Transparent scope & timelines
Fixed-fee proposals, weekly progress notes, and change control when priorities shift.
Ongoing partnership
Care plans plus CRO/SEO support, with quick-turn improvements that compound results over time.
FAQs
You have questions? Here are some answers
I aim to make working together as smooth and predictable as possible. Here are answers to a few common questions.
Do you use page builders?
No! I create custom ACF builds for speed, stability, and editor clarity.
Can you migrate our content?
Yes! Automated where sensible, with redirect maps and QA.
Is accessibility included?
Yes! semantics, contrast, focus, keyboard nav, alt text.
What about SEO?
Technical foundations included at launch. I can also support content strategy and creation.
How is hosting handled?
I provide freaking awesome WordPress hosting services. All servers come with advanced security, performance enhancements and included ongoing maintenance.
Do you offer maintenance?
Yes! Content updates, software and server management, monitoring, backups, small fixes and so much more. Read more about my WordPress maintenance services.
How long does a typical custom build take?
Most projects run 4–10 weeks depending on scope, content readiness, and integrations.
Do you rebuild in Gutenberg or ACF?
I use ACF for predictable editing and speed, and can utilise Gutenberg blocks where it helps your team.
Can you work white-label with our agency?
Yes! Scoped deliverables, shared component libraries, and quiet collaboration under your brand.
What ongoing support do you provide?
Care plans covering updates, monitoring, backups, small fixes, performance/SEO checks and much more.
“What’s not included / common add-ons”
Complex app features, custom integrations, and large migrations are scoped separately. Common add-ons: content writing, illustration, advanced analytics, CRO testing, etc.
Ready to move fast on a clean, custom build?
Do you need to hire a WordPress developer for a custom site?