Figma to WordPress built exactly as designed.
You've done the design work. The last thing it needs is a developer who approximates it in a page builder. Hand-coded, pixel-perfect WordPress builds for design-led agencies and branding studios, with a content management layer that protects the design system after handoff.
What this means in practice
Four things that distinguish this build from the alternatives.
Most Figma-to-WordPress services compete on speed and price. Below are the things that matter more to a design-led agency that has invested in a considered Figma file and needs the output to match it.
Pixel-perfect fidelity
Spacing, type scales, grid systems, component states, built to match the Figma file exactly, not approximately. Discrepancies get flagged before the build, not discovered at review. The site your client sees at handoff is the site your designer approved in Figma.
Hand-coded, no page builders
Custom PHP templates, semantic HTML, and clean CSS. No builder generates the markup, every line is written to serve the design. The output is readable, maintainable code.
ACF CMS protects the design
Advanced Custom Fields creates a content management layer where editors update content: text, images, repeaters, without touching the layout. The design system is protected from the moment the site goes live. Clients can't accidentally break the grid.
Core Web Vitals performance
Hand-coded builds are faster by default, no builder JavaScript, no render-blocking scripts, no CSS that loads for components not on the page. Performance is a build decision, not a post-launch optimisation project. Sites routinely score 95+ on Lighthouse.
What design agencies actually need from a build partner
The gap between Figma and live site shouldn't exist.
Design-led agencies and branding studios have invested heavily in getting the Figma file right. The build partner's job is to honour that investment, not to introduce their own interpretation of it through a page builder template.
Fidelity to the design system
A Figma file from a design-led agency typically contains a design system. This includes consistent spacing tokens, a defined type scale, component variants, and a colour palette that has been carefully decided. These don’t survive a page builder build intact. Builders have their own spacing systems, their own heading styles, their own interpretation of what a button looks like.
A hand-coded build treats the Figma file as the specification. CSS variables map directly to design tokens. Component structures in code match component structures in Figma. The design system doesn’t get approximated, it gets implemented.
Code your clients can actually maintain
A client who has just paid for a rebrand wants to be able to update their site without breaking it. A page builder gives them a visual editor that looks simple and causes unpredictable breakage. A well-built ACF content management layer gives them structured fields. Taks like update this headline, replace this image, add this card to the repeater are managed without any access to the layout.
For agencies managing ongoing client relationships, this matters beyond launch. A site that breaks every time the client tries to update it generates support requests. A site where content fields are clearly defined and layout is locked doesn’t.
Performance that reflects the brand
A slow website is a brand experience. For a design-led agency presenting a rebrand to a client, a site that scores in the 60s on Lighthouse undermines the quality signal the design itself is trying to create. Core Web Vitals affect SEO rankings, but they also affect how the site feels, including load time, visual stability, responsiveness to interaction.
Hand-coded builds are faster by default. No builder loads JavaScript for widgets not on the page. No render-blocking scripts delay the First Contentful Paint. No layout shifts while the builder calculates column widths. Performance is a design decision, and it starts at the build.
A build another developer can inherit
Agencies change development partners. Clients eventually bring development in-house. A hand-coded WordPress theme is readable, documented, and understandable to any WordPress developer who picks it up later. They can see what each template does, why each function exists, and how to extend the site without breaking it.
Page builder output is machine-generated markup that no developer would write by hand and few developers want to inherit. Taking over a page builder site often means starting from scratch, which means the agency’s client pays twice for the same build.
The CMS layer that protects your design
Clients update content. The design stays exactly as intended.
Advanced Custom Fields is how I build the content management layer in every WordPress project. Instead of giving clients access to the layout, where they can move things, delete containers, and introduce breakage, they get structured fields: update this text, replace this image, add this item to the list.
For a design-led agency, this means the design system you built in Figma is enforced in the CMS. The type scale is locked. The grid is locked. The spacing is locked. Content is editable. Everything else isn’t.
Design system protected
Layout, spacing, and type hierarchy are locked in the template. Editors can't accidentally break the grid.
Non-technical editors, no support calls
Clear labelled fields with guidance text. No WordPress expertise required to update content.
Clean, portable data
Content is stored in standard WordPress custom fields - no proprietary format, no lock-in. The data is yours.
What's included
Everything the build needs. Nothing it doesn't.
A fixed-scope build from a completed Figma file. No surprises mid-project, no scope creep from moving targets. Delivery milestones agreed at kickoff.
The Figma-to-WordPress build
- Full review of Figma file before build commences. Gaps, ambiguities, and missing states flagged before a line of code is written
- Custom WordPress theme built from scratch. PHP templates, semantic HTML, clean CSS. No page builder, no generated markup
- Pixel-perfect implementation of all designed components. Spacing, typography, colour, grid, component states
- ACF content management layer, structured fields for every editable content area, protecting the design system from editorial changes
- Responsive implementation across breakpoints defined in the Figma file. Mobile, tablet, desktop as designed
- CSS custom properties mapped to Figma design tokens - consistent, maintainable, easy to extend
- WordPress block editor disabled where ACF fields are used. Editors see only the fields, not the layout
- Schema markup. Organisation, Page, and relevant structured data types implemented at build time
- Core Web Vitals optimised. Lazy loading, image compression, no render-blocking scripts
- Staging environment for review before go-live
What you need to provide
- Completed Figma file with desktop and mobile designs for all pages
- Access to font files or confirmation that fonts are available via Google Fonts or Adobe Fonts
- Brand assets. Logos and any custom icons or illustrations
- Clarity on which content areas need to be editable after handoff, and by whom
- Hosting access or confirmation that hosting is to be arranged. <a href="https://warrengroom.com/hosting-care/">Managed hosting available</a>.
- Content for the build
If the Figma file isn't fully resolved before the build starts, including things like missing mobile states, unfinished components, design decisions deferred, then the build typically takes longer and costs more. A thorough design file is the best brief a developer can receive.
How it works
From Figma file to a live WordPress site.
A clear process with defined handoff points. No black box. No disappearing for three weeks and reappearing with a finished site. Review access throughout.
File review & brief
I review the Figma file in full before quoting. Anything ambiguous, missing, or likely to cause friction during the build gets flagged at this stage, not discovered mid-project. A brief call ensures nothing is misunderstood before work begins.
Scope, quote & timeline
A fixed-price quote based on the reviewed file, with a clear delivery timeline and milestone structure. What's in scope is documented. Change requests outside scope are quoted separately, promptly.
Build on staging
The build happens on a staging environment with shared access throughout. You can review progress before the milestone review sessions, so there's no waiting until "it's done" to discover a misalignment.
Review, sign-off, go-live
A thorough review session before anything goes to the live domain. Revisions addressed, Core Web Vitals confirmed, schema verified, staging sign-off obtained. Go-live on a date your agency controls.
Common questions
Questions from design agencies.
No. Every build is hand-coded from scratch using custom PHP, HTML, and CSS mapped directly to the Figma file. Page builders produce bloated markup that degrades Core Web Vitals performance and locks content into a proprietary format that’s difficult to migrate away from. A hand-coded build is faster, more maintainable, and produces cleaner output that another developer can inherit.
Every build uses Advanced Custom Fields (ACF) to create a structured content management layer. Editors update content including text, images, repeating items, through clearly labelled fields, without any access to the layout. The design system is protected. A client updating their homepage headline cannot accidentally move the hero section or change the type size.
A completed Figma file with desktop and mobile designs for all pages in scope, access to font files or confirmation of how fonts are licensed, brand assets in SVG format, and clarity on which content areas need to be editable post-launch. A brief call before the build starts is standard. This prevents misalignment that surfaces later.
If the Figma file has unresolved areas like missing mobile states, placeholder components, design decisions marked TBD, those get resolved before build begins, not during it.
Yes. I work as a white-label development partner for design and branding agencies. The build is delivered under your brand and your client never needs to know who built it. NDA available on request. Your clients remain your clients.
Most builds complete in 3–6 weeks depending on page count, component complexity, and the number of custom content management fields required. A clear, fully-resolved Figma file significantly shortens this. The most common source of delay is design decisions that need to be made during the build rather than before it.
Yes. Managed hosting and ongoing site care is available as a separate retainer. This covers hosting on enterprise infrastructure, daily backups, security monitoring, plugin and WordPress core updates with human review, and uptime monitoring. For agencies who prefer to handle hosting themselves, the build can be delivered to any host. See the Hosting & Care page for detail.
Got a Figma file that's ready to go?
Share the file and a brief note on the project scope. I'll review it, flag anything that needs resolving before the build, and come back with a clear quote and timeline — usually within 48 hours.
Share your Figma fileLooking for a reliable WordPress build partner for your studio?
Design agencies and branding studios with regular build needs work with me on a partnership basis. White-label delivery, preferred scheduling, consistent standards across every project. Let's talk about what that looks like for your team.
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