White-label WordPress developer & development partner for agencies.
Most agencies that come to me have been let down before: a developer who went quiet mid-project, or one who was gone the week the site went live. What I offer is the opposite of that. I’m a freelance WordPress developer who works as your web department: in your Slack, in your Basecamp, on your timelines, and still there years after launch. You won’t need to chase me.
A Toronto WordPress developer with 15+ years working alongside agencies like yours, as quietly or as visibly as each project calls for.
What agency partners say
"He really knows his stuff, but is patient with less technical people, great at explaining what he's doing and why."
"I have used Warren on many occasions to create bespoke WordPress websites. I have always found him professional in his approach and his work is first class."
"Warren covered everything from website management, custom web design, lead generation strategies, SEO leadership and AI visibility strategy."
Every agency has a
WordPress story
that didn't end well
The freelancer who went quiet mid-project. The page builder site that fell apart six months after launch. The handoff with no documentation. The client call you dreaded making.
These are the problems I specifically exist to solve — and why agencies who find the right developer tend to keep them for a long time.
What you actually get
White-label WordPress development for agencies. Six things that make the difference long-term
These are the things agency partners mention after six months of working together, not the things they were sold on at the start.
Predictable delivery
Scoped clearly, quoted honestly, delivered on time. No mid-project surprises and no invoices for work you didn’t agree to. Predictability is the thing agencies value most and find hardest to get.
Work you're proud to hand over
Clean code, fast sites, and an editor your clients enjoy using. When your agency delivers a site I’ve built, you’re confident in it. That confidence is worth more than a lower quote from someone who leaves a mess.
A single point of contact for everything
Websites, hosting, SEO, CRO, AI visibility, urgent fixes. One person, one relationship, one invoice. No coordinating three specialists for one client’s WordPress setup.
White-label as standard
I provide white-label WordPress development under your brand: NDA-friendly, and invisible to the end client if that’s what the project needs. Your logo, your relationship, your margin. I’m the infrastructure; you’re the agency.
Recurring revenue you can build on
Hosting, security and maintenance run as a fixed monthly package you can resell at your own margin. Everything else is billed for work done, in 15-minute increments, so small changes get made rather than put off. Predictable revenue for you, and a site that keeps being looked after.
Technical depth when you need it
Custom ACF architectures, API integrations, performance work, AI visibility. When a client brief gets technically complicated, I’m the reason your agency can say yes rather than referring it out.
Who I work with
The agencies I'm built for, and one exception
I'm not the right fit for every agency. These are the teams that get the most from working with me long term, because WordPress is a gap they need filled reliably, not a capability they want to build in-house.
Marketing & PR agencies
You win clients on strategy, campaigns and creative, not on WordPress builds. But there's a website at the end of most engagements, and it has to be as good as the rest of the work. I'm the developer who makes that part dependable.
Branding studios
You've designed an identity and a visual system that took real care. The site has to honour that on every screen size, without a page builder quietly rounding off the corners.
Product & SaaS companies
The exception on this page: not an agency, but a marketing team that works like one. Your website is a growth channel, not a brochure, and you need a developer who can build fast, conversion-led pages and connect them to the rest of your stack.
From a
first conversation
to long-term partnership
A quick alignment call
15 to 20 minutes on your agency, the kind of projects you take on, and how you like to work. No pitch. Just working out whether there's a fit.
First project together
Most partnerships start with one project. You see how I communicate, what I deliver and when, before committing to anything longer. I'd rather earn the ongoing relationship than ask for it up front.
Embedded in your workflow
Over time I learn your processes, your clients and your standards. I take a seat in Slack, Basecamp, Asana, ClickUp, whatever you run, and work inside your team rather than alongside it.
Long-term partner
The agencies I work with best treat me as their web department. Hosting, security and maintenance run on a fixed monthly package, everything else is billed as it's done, and you have a developer who already knows every site you've shipped.
From agency partners
What it's actually like
working together
Most of my agency work is delivered white-label. These are a few clients and partners who were happy to be named.
Warren covered everything from website management, custom web design, lead generation strategies, SEO leadership — and in recent times he was implementing strategies for AI visibility also.
What this partnership covered
Custom WordPress development across multiple site iterations as Procurify scaled as a B2B SaaS company
Technical and on-page SEO strategy and implementation sustained over a long-term engagement
Lead generation strategy — CRO thinking applied to landing pages and conversion flows
AI visibility strategy — one of the first clients I implemented GEO and llms.txt work for
"I have used Warren on many occasions to create bespoke WordPress websites. I have always found him professional in his approach and his work is first class."
"He really knows his stuff, but is very patient with less technical people and very good at explaining what he is doing and why."
What agencies ask
before getting started
01 Do you work white-label, or will our client know about you?
Entirely your call. I regularly work completely behind the scenes: sold under your brand, your email, your relationship. I can also be introduced as your developer if that suits the project. NDAs are standard and not an issue. Whatever protects your client relationship is the right answer. I’ve written about this in more detail: how to white-label WordPress development without losing sleep.
02 We mostly need overflow capacity, not a retainer. Is that okay?
Yes. Many of my longest agency relationships started as pure overflow. There’s no obligation to commit to anything ongoing. The goal is to deliver well on the first project so you want to come back. A retainer is an option, never a requirement.
03 Can you join client calls or presentations?
Yes. I’m comfortable presenting to clients, fielding technical questions, and representing your agency professionally. I understand the dynamics of those conversations and won’t undermine the relationship you’ve built with the client.
04 How do you handle tight deadlines?
I take timelines seriously and flag risk early. If a scope change or unexpected complexity threatens a deadline, you’ll hear from me with options, not silence followed by a miss. I’d rather have an uncomfortable conversation early than a crisis conversation late.
05 What if we have a project that needs a team, not just one person?
For projects that require a larger team, I’m honest about what I can deliver solo versus what needs additional resource. I won’t overcommit and underdeliver. I have other reputable developers in my network that I can call upon if needed. If a project is beyond a solo engagement, I’ll tell you and we can discuss how to structure it appropriately.
06 Is there a minimum project size or retainer commitment?
No minimums. Projects are scoped and quoted on what they actually need. The hosting, security and maintenance package is month to month. The goal is a relationship where you keep coming back because the work is good, not because a contract says so.
07 Will you still be around after the site launches?
Yes. That’s the point of how I work. Most agencies keep me on after launch for hosting, security and maintenance on a fixed monthly package, with any further work billed as it’s done. The sites I built years ago are still ones I look after, and your client always has someone to call who knows their site.
Let's find out if we're
a good fit
A short conversation, 15 to 20 minutes, is usually enough to know whether working together makes sense. No pitch, no pressure. Just an honest discussion about what you need and whether I can deliver it.
Open conversations · Honest answers · No obligation