Why your client’s WordPress site broke after an update (and how to prevent it)
A client messages on a Monday morning. The site is down — or something looks wrong — and the last…
Insights
WordPress. SEO.
WordPress. SEO.
The web, honestly.
Practical writing on WordPress development, SEO, CRO, and AI visibility — from someone who builds sites every day, not just writes about them.
SEO & Visibility
Schema markup for WordPress: what it is and why it matters
Schema markup is one of the most consistently misunderstood parts of WordPress SEO. It’s not visible on the page, it doesn’t directly improve rankings in the way that content or backlinks do, and most WordPress sites either don’t have it…
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Hosting & Care
Agency Work
How to brief a WordPress developer
A good brief doesn’t just save time — it determines whether a project goes well or poorly. Most briefs I…
SEO & Visibility
The on-page SEO mistakes I see on almost every WordPress site
After fifteen-plus years of looking at WordPress sites, the same on-page SEO mistakes come up again and again. Most of…
SEO & Visibility
Why WordPress SEO starts at the build, not after launch
The most common SEO mistake isn’t a bad title tag or a missing meta description. It’s treating SEO as something…
WordPress Builds
Why I don’t use page builders (and what I build instead)
Every week I have a conversation with a prospective client or agency where the question comes up: “Do you use…
SEO & Visibility
How to get your WordPress site cited by ChatGPT and Perplexity
Getting ranked in Google is a process most people understand by now. There’s a body of practice around it —…
Earlier
SEO & Visibility
What is llms.txt and does your WordPress site need one?
If you’ve spent any time in the GEO conversation over the last year, you’ve probably heard someone mention llms.txt. It…
SEO & Visibility
What is GEO? Generative engine optimisation explained plainly
Search used to work like this: someone types a question, Google returns ten blue links, they pick one and visit…
SEO & Visibility
SEO Tasks vs SEO Decisions: Why Most WordPress SEO Fails
Most WordPress sites that struggle with SEO are not neglected. They publish content. They run audits. They fix issues as…