Free micro-learning course

GEO for Website Owners

Learn how to structure your website so AI systems like ChatGPT, Claude, Perplexity, and Google's AI Overviews can read, trust, and cite it. No hype, no jargon, no chasing the latest AI announcement.

Start the course See what's covered
27 Short lessons across 9 modules
Free No signup or payment required
Self-paced Work in order or dip in
Plain English No jargon, no fluff

Written for website owners, marketing managers, and content editors — not developers or AI specialists.

What you'll learn

GEO you can actually do yourself

This course focuses on understanding, structure, and long-term thinking — not tactics chasing the latest AI announcement. By the end you’ll know what GEO actually is, what matters, and how to make changes that hold up as AI systems evolve.

Each lesson is short, focused, and standalone. Work through the course in order, or start with whatever’s most relevant right now.

Understand what GEO actually is — and how it relates to SEO
Recognise how AI systems gather and use information from your site
Write content in a way that AI tools can read, trust, and cite
Use entities, schema, and structured data to clarify who you are
Make informed decisions about AI crawlers, llms.txt, and robots.txt
Build the author and authority signals AI systems look for
Measure GEO sensibly — without chasing metrics that don't apply

About this course

This course is

  • Practical and content-focused — not developer territory
  • Written for website owners navigating a fast-changing AI landscape
  • Grounded in stable principles, not hype about the latest tool or model
  • Short lessons you can read in 3–5 minutes each
  • Free, no signup required, self-paced

This course is not

  • A technical or developer-focused course on AI systems
  • A guide to building AI tools or chatbots
  • A list of prompts, hacks, or quick wins
  • A guarantee of AI citations, rankings, or traffic
  • A take on whether AI is good or bad for the web

Course curriculum

9 modules.
27 lessons.

Each module covers a distinct area of GEO — from understanding how AI reads your site to making practical decisions about structure, schema, and authority signals. Click any module to see its lessons, or click a lesson title to start reading. All lessons are available immediately — no account needed.

02
How AI Reads the Web Build a mental model of how AI systems gather, process, and use the content on your site.
3 lessons
4 How LLMs gather information about your site → 5 The difference between ranking and being cited → 6 What makes content quotable to an AI →
03
Entity Clarity Help AI systems understand who you are, what you do, and what topics you should be associated with.
3 lessons
7 What an entity is, in plain English → 8 Helping AI understand who you are → 9 The knowledge-graph mindset →
04
Content Structured for Citation The specific writing patterns that turn good content into content AI systems will actually use.
4 lessons
10 Writing self-contained answers → 11 The “definitional sentence” pattern → 12 Question-first content structure → 13 Length, depth, and when to stop →
05
Structured Data, Made Simple What schema is, which types matter most, and how to know it's working — without becoming a developer.
3 lessons
14 What structured data is and why AI loves it → 15 The schema types that matter most for GEO → 16 How to know if your schema is working →
06
The New Technical Signals llms.txt, AI crawlers, and robots.txt — the genuinely new technical decisions GEO actually introduces.
3 lessons
17 llms.txt: what it is and whether you need it → 18 AI crawlers: GPTBot, ClaudeBot, PerplexityBot → 19 Robots.txt and AI: the decision you need to make →
07
Authority Signals AI Trusts Author identity, outbound links, and the role of the About page — the trust signals AI systems look for when deciding what to cite.
3 lessons
20 Why AI is obsessed with author identity → 21 Citations and outbound links: counterintuitive advice → 22 The author page as the most important page on your site →
08
Testing and Measuring GEO How to know if your GEO work is paying off — what to test, what to track, and what to ignore when the available metrics don't quite tell the full story.
3 lessons
23 How to test whether AI cites you → 24 Tools that are starting to appear → 25 What to measure when rankings don’t apply →
09
Judgment, Restraint & What's Coming The myths to ignore, the work to stop chasing, and the steady principles to trust as the field keeps moving.
2 lessons
26 GEO myths that won’t die → 27 What to stop chasing — and when to trust the work →
W

Your instructor

Warren Groom

I've been building custom WordPress sites since 2008 — for agencies, B2B SaaS companies, healthcare organisations, and everyone in between. This course distils the SEO conversations I have repeatedly with marketing teams and website owners: what actually matters, what's a myth, and what you can safely change without breaking anything. It's free because I'd rather people understand their site than feel dependent on someone else to fix it.

Ready to get started?

27 short lessons, completely free. Work through them in order or jump to whatever you need right now.

See the curriculum Start lesson 1