Generative engine optimisation (GEO) & AI visibility for WordPress.
Most people who ask me about AI already know they should be doing something. They’ve noticed ChatGPT and Google’s AI Overviews answering the questions that used to send people to their site, and they can’t tell whether their business is in those answers or not. Usually it isn’t, and usually the fix is concrete: the structure and content of the site, done in a way AI systems can read, trust and repeat. I’ve been doing this work for clients on WordPress, and it starts with a plain answer to the question “what should we be doing?”
Generative Engine Optimisation (GEO) is the practice of structuring a website so AI systems like ChatGPT, Perplexity, and Google’s AI Overviews can read, trust, and cite it. The search landscape just changed, permanently.
ChatGPT, Perplexity, Google’s AI Overviews and Bing Copilot now answer the questions that used to send people to websites. If your site isn’t built in a way those systems can read and trust, it’s invisible to a growing share of the people looking for what you do, and you won’t see it happening in your analytics. Nothing drops; the enquiries just stop arriving.
This isn’t a future problem. Businesses that show up in AI answers today are already taking work from the ones that don’t. The good news is that being cited comes down to a set of concrete, checkable things: how the site is structured, what it says about who you are and where you are, and whether the content answers the questions people actually ask. I’ve been doing this work for clients on WordPress, and I’ve written about it in detail on the insights blog.
Three ways I help
What GEO & AI visibility optimisation actually means for WordPress
Three services. Most existing sites start with the first, every site I build gets the second, and the third is where the ongoing results come from.
Getting found in
AI-generated answers
A technical project on an existing site: making it readable, trustworthy and citable to AI systems, not just to Google.
Schema & structured data. Organisation, Service, FAQ, Article, BreadcrumbList and location markup, so AI models know exactly what the business is, what it does and where
E-E-A-T signals. Author credibility, sourced claims and content structure that tell AI crawlers this is a site worth referencing
Conversational content architecture. Pages restructured to answer the questions people ask AI, not just the keywords they type into Google
llms.txt implementation. The emerging standard for telling AI models which pages to read and how to represent your business
Built for how AI
reads the web
Every WordPress site I build is structured for AI readability from the start: clean semantic HTML, fast load times, and a content structure that people and machines can both follow.
Semantic HTML structure. Proper heading hierarchy, landmark elements and meaningful markup that AI crawlers parse accurately
Performance-first architecture. Core Web Vitals targets met from day one, because slow sites get deprioritised by search engines and AI models alike
Clean ACF content models. Structured, field-based content that makes it easy to add or update AI-relevant metadata as the landscape changes
Crawlability & indexing hygiene. robots.txt, XML sitemaps, canonical tags and meta directives configured for traditional and AI crawlers
Staying visible
as the answers change
The technical work gets a site into the conversation. Staying there is a monthly job, and it's the same shape as the SEO retainer: content, signals and reporting, done consistently.
Fresh content. New pages and articles written to answer the questions your customers are asking AI, structured so they can be quoted
Local & directory signals. Google Business Profile kept current and consistent, with directory listings that agree on who and where you are
Schema & llms.txt kept current. Updated as the business changes and as the standards do
Geographic & AI visibility reporting. Where you show up, for which questions, in which places, and what's next
Warren covered everything from website management, custom web design, lead generation strategies, SEO leadership, and in recent times he was implementing strategies for AI visibility also.
For agency partners
Why this matters
for your agency
A confident answer when clients ask
When a client asks "what are we doing about AI?", you have a real answer, backed by someone who's already doing the work. Not a deflection, not a vague roadmap.
An upsell that writes itself
AI visibility follows naturally from any SEO or web conversation. I'll help you frame and price it as a service your agency delivers, under your name.
Future-proofed deliverables
Sites built to be read by AI age better. The structure that gets a site cited today is the same structure that keeps it findable as the answer engines change.
A differentiator in pitches
Agencies that can say "our builds are AI-visibility optimised" are winning pitches right now. I give you the technical substance behind that claim.
Faster projects
AI tools in my workflow mean I can prototype faster, iterate more, and spend more time on the parts that require real craft.
"He really knows his stuff, but is patient with less technical people, great at explaining what he's doing and why."
What people usually ask me about GEO and AI
01 Is AI visibility really necessary right now, or is it hype?
Generative Engine Optimisation is real and it’s happening now. AI-generated answers are already cutting click-through from traditional search for many kinds of query. Sites that are structured well for AI are already benefiting from it, and sites that aren’t are starting to feel it. If you’d like the plain-English version of what GEO is and how it works, I’ve written about it in detail on the insights blog.
02 Can you white-label AI services for our clients?
Yes, the same as everything else I do. I work behind the scenes, prepare materials under your brand, and help you brief and present AI recommendations to clients as part of your own offering.
03 Do existing sites need to be rebuilt to benefit?
It depends on the site. A clean, well-built WordPress site from the last few years can usually gain real ground without a rebuild: structured data, content restructuring, llms.txt and technical SEO fixes all apply retrospectively. An older site, or one built on a heavy page builder with messy code underneath, gets less from those fixes because the foundations limit what’s possible. In that case a rebuild is usually the more honest answer. I’ll tell you which camp your site is in before we start.
04 How do I know whether my business shows up in AI answers?
Ask the tools the questions your customers would ask, and see who gets named. That’s the starting point of every GEO project I do: a picture of which questions you appear for, which you don’t, and who’s being recommended instead. On a retainer, that becomes a regular report so you can see it move.
05 Can you explain AI search to me and my team in plain English?
Yes, and it’s one of the most useful things I do right now. I’ll join a call, write a summary or review what you’re about to send to a board, a partner or a client, so the AI conversation is clear, accurate and leads to a decision. There’s also my free GEO for website owners course if you’d rather start there.
06 Is this something you add to every project, or is it a separate service?
Both. The fundamentals, semantic structure, schema and performance, are in every build I do. Deeper AI visibility work, such as content architecture audits, llms.txt strategy and E-E-A-T analysis, is a separate engagement, and staying visible over time is the retainer.
Let's talk about what AI means for your business
Whether you're already being asked about it or just want to get ahead of the question, tell me where your site is and I'll tell you what I'd do first.