Why PDF Menus Are Quietly Hurting Your Restaurant
A PDF menu feels like a reasonable solution until you look at what it actually does to your restaurant online.…
Insights
WordPress. SEO.
WordPress. SEO.
The web, honestly.
Practical writing on WordPress development, SEO, CRO, and AI visibility — from someone who builds sites every day, not just writes about them.
Hosting & Care
The difference between WordPress hosting and WordPress care
“Hosting” and “maintenance” get used interchangeably in conversations about WordPress sites. They are not the same thing. Hosting is where your site lives. Maintenance is what keeps it healthy while it lives there. The distinction matters because when something goes…
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WordPress Builds
SEO & Visibility
Schema markup for WordPress: what it is and why it matters
Schema markup is one of the most consistently misunderstood parts of WordPress SEO. It’s not visible on the page, it…
Hosting & Care
Why your client’s WordPress site broke after an update (and how to prevent it)
A client messages on a Monday morning. The site is down — or something looks wrong — and the last…
Agency Work
How to brief a WordPress developer
A good brief doesn’t just save time — it determines whether a project goes well or poorly. Most briefs I…
SEO & Visibility
The on-page SEO mistakes I see on almost every WordPress site
After fifteen-plus years of looking at WordPress sites, the same on-page SEO mistakes come up again and again. Most of…
SEO & Visibility
Why WordPress SEO starts at the build, not after launch
The most common SEO mistake isn’t a bad title tag or a missing meta description. It’s treating SEO as something…
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WordPress Builds
Why I don’t use page builders (and what I build instead)
Every week I have a conversation with a prospective client or agency where the question comes up: “Do you use…
SEO & Visibility
How to get your WordPress site cited by ChatGPT and Perplexity
Getting ranked in Google is a process most people understand by now. There’s a body of practice around it —…
SEO & Visibility
What is llms.txt and does your WordPress site need one?
If you’ve spent any time in the GEO conversation over the last year, you’ve probably heard someone mention llms.txt. It…