Why I don’t use page builders (and what I build instead)
Every week I have a conversation with a prospective client or agency where the question comes up: “Do you use…
Insights
WordPress. SEO.
WordPress. SEO.
The web, honestly.
Practical writing on WordPress development, SEO, CRO, and AI visibility — from someone who builds sites every day, not just writes about them.
Latest post
SEO & Visibility
Why WordPress SEO starts at the build, not after launch
The most common SEO mistake isn’t a bad title tag or a missing meta description. It’s treating SEO as something you add to a site after it’s built. By the time a site launches, the decisions that matter most for…
Read the post
WordPress Builds
SEO & Visibility
How to get your WordPress site cited by ChatGPT and Perplexity
Getting ranked in Google is a process most people understand by now. There’s a body of practice around it —…
SEO & Visibility
What is llms.txt and does your WordPress site need one?
If you’ve spent any time in the GEO conversation over the last year, you’ve probably heard someone mention llms.txt. It…
SEO & Visibility
What is GEO? Generative engine optimisation explained plainly
Search used to work like this: someone types a question, Google returns ten blue links, they pick one and visit…
SEO & Visibility
SEO Tasks vs SEO Decisions: Why Most WordPress SEO Fails
Most WordPress sites that struggle with SEO are not neglected. They publish content. They run audits. They fix issues as…
Earlier
WordPress Builds
Building efficient WordPress plugins: Best practices and tips
Welcome to the world of WordPress plugin development! As a beginner developer, you might be wondering where to start and…
SEO & Visibility
Mastering custom WordPress themes: A step-by-step guide
Introduction In today’s digital landscape, having a unique and visually appealing website is crucial for standing out among the competition.…
WordPress Builds
WordPress and AI: Past, Present, and Future
Introduction WordPress and artificial intelligence (AI) are two technological innovations that have significantly shaped the digital landscape. WordPress, a powerful…
SEO & Visibility
Advanced Custom Fields: A Comprehensive Guide to Elevating Your WordPress Content
WordPress, the world’s most popular content management system, has been a favorite among bloggers, businesses, and developers alike. While its…