Schema markup for WordPress: what it is and why it matters
Schema markup is one of the most consistently misunderstood parts of WordPress SEO. It’s not visible on the page, it…
Insights · Topic
SEO & Visibility
Good SEO on a WordPress site starts at the build — in the URL structure, the heading hierarchy, the schema markup, and the page speed decisions made before a single piece of content is published. This category covers both the technical foundations and the on-page work: how WordPress SEO differs from generic advice, what Core Web Vitals actually require, how schema markup affects AI search tools like ChatGPT and Perplexity, and what visibility looks like when the foundations are right.
SEO & Visibility
SEO & Visibility
The on-page SEO mistakes I see on almost every WordPress site
After fifteen-plus years of looking at WordPress sites, the same on-page SEO mistakes come up again and again. Most of…
SEO & Visibility
Why WordPress SEO starts at the build, not after launch
The most common SEO mistake isn’t a bad title tag or a missing meta description. It’s treating SEO as something…
SEO & Visibility
How to get your WordPress site cited by ChatGPT and Perplexity
Getting ranked in Google is a process most people understand by now. There’s a body of practice around it —…
SEO & Visibility
What is llms.txt and does your WordPress site need one?
If you’ve spent any time in the GEO conversation over the last year, you’ve probably heard someone mention llms.txt. It…
SEO & Visibility
What is GEO? Generative engine optimisation explained plainly
Search used to work like this: someone types a question, Google returns ten blue links, they pick one and visit…
SEO & Visibility
SEO Tasks vs SEO Decisions: Why Most WordPress SEO Fails
Most WordPress sites that struggle with SEO are not neglected. They publish content. They run audits. They fix issues as…
SEO & Visibility
Mastering custom WordPress themes: A step-by-step guide
Introduction In today’s digital landscape, having a unique and visually appealing website is crucial for standing out among the competition.…
SEO & Visibility
Advanced Custom Fields: A Comprehensive Guide to Elevating Your WordPress Content
WordPress, the world’s most popular content management system, has been a favorite among bloggers, businesses, and developers alike. While its…
SEO & Visibility
WordPress FAQs: The Basics of WordPress
I receive lots of questions about WordPress, it’s themes, plugins, functionality and more to the point, why I use it.…
SEO & Visibility
Moving your WordPress Site to a Dedicated Server
You are hosting your WordPress website with a shared server, and you want to move it over to a dedicated…