Free micro-learning course

On-Page SEO for Website Owners

Learn the on-page SEO elements you can control directly — titles, headings, content structure, images, and internal links. No tools, no hacks, no chasing algorithm updates.

Start the course See what's covered
26 Short lessons across 9 modules
Free No signup or payment required
Self- paced Work in order or dip in
Plain English No jargon, no fluff

Written for website owners, marketing managers, and content editors — not developers or SEO specialists.

What you'll learn

SEO you can actually do yourself

This course focuses on clarity, intent, and long-term best practices — not short-term tactics or tool-dependent workflows. By the end you’ll know what matters, what doesn’t, and how to make changes safely.

Each lesson is short, focused, and standalone. Work through the course in order, or start with whatever’s most relevant right now.

Understand how search engines interpret a page — and what they actually look for
Choose and focus a page around a single, clear topic
Write effective title tags and meta descriptions that actually work
Structure content so it's readable for humans and scannable for search engines
Use images in a way that supports SEO without hurting performance
Add internal links that actually help your site — and avoid the common mistakes
Know when to stop tweaking and trust a page to do its job

About this course

This course is

  • Practical and CMS-focused — not developer territory
  • Written for non-SEO specialists who edit website content
  • Based on stable, long-term SEO principles that don't expire
  • Short lessons you can read in 3–5 minutes each
  • Free, no signup required, self-paced

This course is not

  • A technical SEO or WordPress development course
  • Tool-driven or tied to any specific platform or plugin
  • About link building or off-page SEO tactics
  • A guarantee of rankings, traffic, or results
  • Updated to chase the latest algorithm change

Course curriculum

9 modules.
27 lessons.

Each module covers a distinct area of on-page SEO. Click any module to see its lessons, or click a lesson title to start reading. All lessons are available immediately — no account needed.

01
Orientation Set expectations, reduce anxiety, define boundaries.
2 lessons
1 What on-page SEO is (and what it isn’t) → 2 What You Can and Can’t Control as a Website Admin →
03
Headings & content structure Get the document outline right — the foundation of everything else.
3 lessons
7 H1 vs H2 vs H3: Clear Rules (No Myths) → 8 Writing Clear, Useful Headings → 9 Common Heading Mistakes to Avoid →
06
Images & Supporting Media Use images intentionally, not decoratively.
2 lessons
16 Image Filenames & Alt Text: Simple Rules → 17 When Images Help SEO (and When They Don’t) →
09
SEO Judgment, Restraint & Mindset Help learners stop over-optimising and start trusting clarity.
3 lessons
25 SEO Myths That Won’t Die → 26 What Not to Obsess Over → 27 When to Stop Tweaking and Leave a Page Alone →
W

Your instructor

Warren Groom

I've been building custom WordPress sites since 2008 — for agencies, B2B SaaS companies, healthcare organisations, and everyone in between. This course distils the SEO conversations I have repeatedly with marketing teams and website owners: what actually matters, what's a myth, and what you can safely change without breaking anything. It's free because I'd rather people understand their site than feel dependent on someone else to fix it.

Ready to get started?

27 short lessons, completely free. Work through them in order or jump to whatever you need right now.

See the curriculum Start lesson 1