Your clients are asking
about AI. I have
the answers.
AI is changing how websites get found, how content gets read, and how developers work. I've been building for this shift — and I can help your agency stay ahead of it.
The search landscape just
changed — permanently.
ChatGPT, Perplexity, Google’s AI Overviews, and Bing Copilot are now answering questions that used to send people to websites. If your clients’ sites aren’t built in a way that AI can read, parse, and trust — they’re invisible to a growing share of their audience.
This isn’t a future problem. Agencies whose clients rank well in AI-generated answers right now are already seeing the advantage. I’ve been working on this for clients — and I can bring that experience directly into your projects with GEO.
Generative Engine Optimisation (GEO) is the practice of structuring your site so it gets cited, referenced, and surfaced by AI-powered tools like ChatGPT, Perplexity, and Google’s AI Overviews — not just ranked in traditional search.
Three ways I help
What AI-ready
actually means
Three distinct services — use one, two, or all three depending on where your agency and clients are in the conversation.
Getting found in
AI-generated answers
The way search works has fundamentally shifted. I optimise WordPress sites so that LLMs can understand, trust, and cite them — not just Google.
Schema & structured data — Service, FAQ, Article, BreadcrumbList, and Entity markup that helps AI models understand what a page is about and who it's for
E-E-A-T signals — Author credibility, sourced claims, and content structure that tells AI crawlers this is a site worth referencing
Conversational content architecture — Structuring pages to answer the kinds of questions people ask AI, not just the keywords they type into Google
llms.txt implementation — The emerging standard for telling AI models which pages to read and how to represent your client's business
Built for how AI
reads the web
Every WordPress site I build is already structured with AI readability in mind — clean semantic HTML, fast load times, and content architecture that both humans and machines can navigate.
Semantic HTML structure — Proper heading hierarchy, landmark elements, and meaningful markup that AI crawlers parse accurately and confidently
Performance-first architecture — Core Web Vitals targets met from day one, because slow sites get deprioritised by both search engines and AI models
Clean ACF content models — Structured field-based content that makes it easy to add or update AI-relevant metadata as the landscape evolves
Crawlability & indexing hygiene — robots.txt, XML sitemaps, canonical tags, and meta directives configured for both traditional and AI crawlers
Faster delivery,
same quality bar
I use AI tools carefully and deliberately throughout my development process — not to cut corners, but to move faster on the repetitive parts so I can spend more time on the craft.
Faster prototyping — AI-assisted layout and component generation means you see concepts sooner, with more iterations available within the same budget
Code review & error checking — AI-assisted code review catches issues earlier in the build, reducing the back-and-forth during QA
Content & copy assistance — Helping clients draft, refine, or restructure page content during the build — so launches don't stall waiting on copy
Human judgement always last — Every AI output is reviewed, edited, and tested by me before it touches a live or staging environment. Always.
Warren covered everything from website management, custom web design, lead generation strategies, SEO leadership — and in recent times he was implementing strategies for AI visibility also.
For agency partners
Why this matters
for your agency
A confident answer when clients ask
When a client asks "what are we doing about AI?" — you have a real answer, backed by a specialist who's already been working in this space. Not a deflection, not a vague roadmap.
An upsell that writes itself
AI visibility is a natural extension of any SEO or web project conversation. I can help you frame and price it as an add-on service your agency delivers — white-label, as always.
Future-proofed deliverables
Sites built with AI readability in mind age better. Fewer emergency calls six months after launch because a client's traffic dropped and nobody knows why.
A differentiator in pitches
Agencies that can say "our builds are AI-visibility optimised" are winning pitches right now. I give you the technical substance behind that claim.
Faster projects, same budget
AI tools in my workflow mean I can prototype faster, iterate more, and spend more time on the parts that require real craft — without changing what you charge your client.
"He really knows his stuff, but is patient with less technical people — great at explaining what he's doing and why."
Megan Aukema — Owner, Aukema & Associates
Common questions
Things agencies
usually ask me
Is AI visibility really necessary right now, or is it hype?
Generative Engine Optimisation is real and it's happening now. AI-generated search results are already reducing click-through rates from traditional search for many query types. The sites that are structured well for AI are already benefitting. The sites that aren't are starting to feel it.
Can you white-label AI services for our clients?
Yes — same as everything else I do. I can work behind the scenes, prepare materials under your brand, and help you brief and present AI recommendations to clients as part of your own offering.
Do existing sites need to be rebuilt to benefit?
Not necessarily. Many AI visibility improvements can be applied to existing WordPress sites — structured data, content restructuring, llms.txt, and technical SEO fixes. A rebuild helps more, but there's usually meaningful ground to gain without one.
How do you use AI in your own build process?
Thoughtfully. I use AI for prototyping, code review, and content assistance — always with human review before anything goes live. I don't use AI to generate production code and ship it untouched. Quality control doesn't change.
Can you help us explain AI to our clients in plain English?
Absolutely — and this is one of the most valuable things I can offer an agency right now. I can join calls, prepare summaries, or review client-facing materials to make sure the AI conversation is clear, accurate, and actionable.
Is this something you add to every project, or is it a separate service?
Both. The fundamentals — semantic structure, schema, performance — are baked into every build I do. Deeper AI visibility work (content architecture audits, llms.txt strategy, E-E-A-T analysis) is a separate engagement we can scope together.
Let's talk about what
AI means for your agency
Whether you're already fielding client questions or just want to get ahead of the conversation — I'm happy to have a no-pressure chat about where to start.