The advantages of custom WordPress development

Starting with a blank code editor, I develop custom WordPress websites from scratch around the needs of the organisation and its audience. The advantages of custom WordPress development are huge and extremely valuable.

Full control

By custom coding my WordPress themes, I have full control over the design & functionality of the website. This means that every aspect of the website can be created around the specific requirements of your business and your audience.

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Minimal code

Off-the-shelf themes tend to be built to try and accommodate anyone and everyone. Not only does this typically lead to a very generic and underwhelming theme, but the amount of code used to build these themes can be astronomical. This is detrimental to page load times and performance, as well as increasing its complexity and risk of future issues.

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Quality & longevity

I ensure that my WordPress themes are built to high standards, using modern coding techniques. This ensures a high-quality product now, as well as a great platform for the future of the site. Custom code allows for easy editing, tweaking, and ongoing development so your website can grow and change with your business.

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Always scalable

There are no limits on how much you can grow the website. This includes the expansion of functionality, design and layout options, and the amount of content that can be added. Scaling a custom-built theme is easy to manage and you won’t be held back by the restrictions of an off-the-shelf template.

Photo by Igor Starkov.

A Custom WordPress Development vs. a 3rd Party Theme

There are several advantages to having a custom WordPress website over using a third-party theme:

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Unique design

A custom WordPress website is designed specifically for your business, and you have complete control over the look and feel of the site. With a third-party theme, there may be limitations on what you can change or customize.

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Better branding

A custom website allows you to showcase your brand in a unique and personalized way, which can help you stand out from competitors. A third-party theme may not align with your brand’s values or messaging.

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Flexibility

A custom website can be designed to meet your specific business needs and can easily be adapted or updated as your business grows and evolves. Third-party themes may have limited functionality or may not be easily customizable to fit your needs.

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Better performance

Custom websites are typically optimized for speed and performance, which can improve user experience and search engine rankings. Third-party themes may be bloated with unnecessary code or features, which can slow down your site.

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Better security

Custom WordPress websites can be designed with security in mind, making them less vulnerable to hacking attempts. Third-party themes may have vulnerabilities that could leave your site open to attack.

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Scalability

A custom WordPress website can be designed to scale with your business, meaning it can accommodate growth and increased traffic without sacrificing performance or user experience.

Overall, a custom WordPress website can provide a unique and tailored solution to meet your business needs, while third-party themes may have limitations and lack flexibility.

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