You can’t dig up a road with a hammer and chisel. You can’t drive your family and tow your boat back from the cottage in a Ferrari. As with many things in life, there are certain things that you do, certain tasks you undertake, where you need the right tools for the job. The right… Read more »
2015 SEO Trends, Hints & Tips
As you probably know, SEO techniques are changing all the time, with Google and other search engines constantly updating the way they rank the most valuable websites. Here are a few of my latest hints and tips to keep your website SEO friendly throughout 2015 Keywords One of the important aspect is making sure you are… Read more »
Mobile Ecommerce traffic overtakes desktop
Mobile phones and tablets are now being used to visit online stores more than computers according to Shopify’s latest statistics. Last week, after assessing over 100,000 Shopify ecommerce stores it was shown that a little over 50% of all traffic was from mobile devices (40.3% from mobile phones, 10% from tablets) and just under half… Read more »
What is Responsive Web Design?
In a nutshell, responsive website design and development is the process used to create a website that responds to the size of the screen that it is being viewed on. This means that one website is created, that can be viewed clearly on smaller mobile phones and large screen TVs, as well as anything in… Read more »
Do I need to use Social Media?
Obviously, you don’t have to use Social Media if you choose not to, but for most companies I would definitely recommend it. There are a number of proven benefits for the use of Social Media, and your social media audience is huge. Some benefits include: Create Social Sales Leads – Why not use Social Media… Read more »
Getting the most from your company blog
Some points to consider when creating and managing your company blog: Focus the content of your blog content. Your company blog represents your companies activities, products, services and offers etc. Keep your blog focussed with company and industry related content, show your expertise and instil confidence in your readers. We may all appreciate a video… Read more »
The importance of a good 404 page
What is a 404 page? For those of you who don’t know, and in an ideal world, you wouldn’t, I will give you a brief insight into what a 404 page is. A 404 page is what sometimes gets presented to a website visitor when the page they’re visiting doesn’t exist. They might not exist… Read more »
The advantages of offering an email/newsletter subscription service
WHAT IS AN EMAIL SUBSCRIPTION SERVICE? In a nutshell, this is a system where people can submit their email address in order to receive updates on your products and services via email in the future. People can submit their email in a number of ways, with typical options being via: A newsletter sign up form…. Read more »